Building the foundations 
for your brand's future.

From chaos 

to clarity

1st House founder Kassandra Rodriguez offers a limited number of brand packages for businesses owners. It's a hands-on, collaborative experience designed for those who want strategic, agency-level thinking in a more focused and approachable format.

You'll work directly with Kassandra throughout the entire process, bringing clarity to your vision and building a brand you're confident to grow.

First,

We Build

BUILD YOUR BRAND
1-2 WEEKS

$1,111

A foundational brand strategy package designed to bring clarity and direction to your business. We work with you to get clear on who you are, what makes your business different, and why clients should choose you.

THIS PACKAGE INCLUDES:
Collaboration with one decision-maker (you, the founder!)

  • 1:1 strategy sessions

  • Brand strategy guide

  • Messaging guide

  • A clear roadmap that you can build upon

The Full Breakdown

Then,

We Grow

SCALE YOUR BRAND
1-2 WEEKS

$100/hour

For founders who want a trusted partner in their corner.
As your business evolves, new questions, decisions, and opportunities come with it. Kassandra offers ongoing strategic consulting and expert guidance along the way.

INCLUDES HELP WITH:

  • Refining offers

  • Creative direction

  • Marketing strategy

  • Customer experience

  • Sales messaging

  • Partnerships

  • Brand decisions

"Kassandra gave me the roadmap to move my business forward. She helped me
understand what my audience was looking for and how to evolve with confidence."

— Selena, Business Owner + STUDIO SELENA

"I have a greater sense of professionalism and pride in my business.
I'm confident explaining what I do and the value I bring."

— Suyapa, Business Owner + SUYAPA SU THERAPIST

Frequently Asked Questions

    • If you're struggling to explain what makes your business different, attracting the wrong customers, or feeling like your marketing isn't producing the results it should, the issue often isn't marketing—it's a lack of strategic clarity. Brand Foundation is designed to uncover what makes your business worth choosing before you invest in more marketing.

    • Absolutely. A Brand Foundation isn't about starting over—it's about strengthening what already exists. Many clients come to me with a visual identity but no clear positioning, messaging, or value proposition. We build the strategy that helps every part of your business communicate consistently.

    • Every engagement begins with understanding your business. We'll evaluate how your brand is currently perceived, identify what makes you different, and work together to define your positioning, value proposition, brand story, and messaging. Depending on your business, this may include leadership conversations, workshops, or research to uncover the insights that will shape your strategy.

    • You'll leave with more than a strategy document. You'll have a clear understanding of who you serve, what makes your business different, how to communicate your value, and a messaging framework that can be used across your website, marketing, sales conversations, and future campaigns.

    • Once your foundation is in place, you can implement it with your internal team or creative partners. If you'd like continued strategic support, I also work with organizations as a Fractional Brand Director, helping ensure future decisions stay aligned with the strategy we've built together.

    • A Fractional Brand Director works alongside your leadership team to ensure your brand is consistently reflected across the business. Rather than focusing on a single marketing project, I provide strategic direction wherever it's needed—whether that's launching a product, planning a trade show, aligning internal communications, supporting your marketing team, managing creative partners, or helping leadership make brand decisions with confidence.

    • A Fractional Brand Director gives you senior-level strategic leadership without the commitment of a full-time executive. Unlike an agency focused on deliverables, my role is to help leadership make better brand decisions, align teams, and ensure every initiative supports the long-term direction of the business. I integrate with your existing team and scale my involvement based on your organization's needs.